Baja Communications Group: Creating Inspiration Through Imagery
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Client: La Paz Tourism Bureau

Challenge: Client needed a cost-effective update to their image in order to compete with other destination cities in Baja, such as Cabo San Lucas.

Solution: First, a colorful new logo was created capturing the rich culture and flavor of La Paz. Then we launched a full-strength integrated marketing campaign projecting the city as a premier adventure destination offering natural attractions that appeal to the senses

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